The importance of audiovisual content on Instagram, do you take it into account? Instagram has become the fashion network par excellence, where image and video prevail over any content. In this era, adapting and using digital media correctly are vital for the growth of any brand and video is, without a doubt, a fundamental piece to achieve this growth in a social network like Instagram.
Like its Stories, IGTV is integrated into Instagram to provide businesses with access to its global community of more than 800 million people. When your followers open IGTV, they will see your original content instantly. Not only IGTV, Reels is also an example that is very effective in video-based digital marketing.
Video on Instagram: the perfect ally
If you want to get the most out of your business through Instagram, you must create videos and promote them on the social network to excite your audience. It is usually very useful to retaincustomers in an original way, making them feel closer to the brand. However, it is not a question of being there with videos, what’s more important is to clearly define the objective of the videos on this platform.
Once you have defined the objective of your video content, the next step is to record and edit it
If you like to record videos with your smartphone and then edit them, publish them on social networks and share them with your friends, you should know that it is no longer necessary to transfer them to your computer to make all these happen. There are solutions that allow you to edit your video content directly on your phone, called mobile video editor applications. One of these is FilmoraGo, this video editor for iPhoneoffers all the essential tools to edit videos easily, go to its official website and get more info.
Good features in FilmoraGo
– Basic editing functions: cut the clips and split the video into separate clips, as well as change the playback speed or play the clip in rewind.
– Multiple video effects, filters, transitions, stikersare included that allow you to customize and enrich your videos.
– Thousands of royalty music resource: you can take advantage of royalty-free sound effects and music in the library, import songs from iTunes and even record your voice.
– Double take (for iPhone XR, iPhone 11 and 12 series): with this feature, you can record videos from its front and rear cameras simultaneously.
– AR camera with filters and stickers (for iPhone XR, iPhone 11 and 12 series): with this feature, you can add emojis and animated stickers while shooting the video, makingthe video more funny.
– PIP: if you have watched game videos, you know that many bloggers will mainly display the game screen, and then there is a small window to display the blogger himself, this is the PIP function.
– Easy to share on social networks with three different aspect ratio.
If this iOS video editor does not meet your expectations, you can download for free and try Filmora X, the Mac video editor, which has introduced many significant features: motion tracking, keyframing, audio ducking, and color matching.