Meet Avaline. She’s organic, vegan, delicious, intoxicating, and, most importantly, actually good for you.
Avaline is Cameron Diaz’s brand of organic and vegan wine, produced with her long-time entrepreneur friend and collaborator Katherine power. Even though Avaline is still pretty young, having been launched late in 2020, it’s already the talk of the wine industry. There’s already talk of Avaline disrupting the wine industry to encourage true transparency. What sets Avaline apart from all other wine brands is that it’s truly organic — we’re not just using the word “organic” as a marketing gimmick or buzzword; Avaline is truly organic in its purest sense.
Avaline came into being when Cameron Diaz realized that most of the wine we drink contains over 70 chemicals, pesticides, and fungicides. You know that purple color you get on your tongue from drinking too much wine? You might think that’s because of the grapes, but that’s incorrect! Your tongue actually gets purple because of a chemical component called Mega Purple. The practice is so common that most people don’t even realize they need only stick their tongues out for evidence that their wine brand’s “organic” claim is fraudulent.
You might wonder, well, how can brands get away with such brazen lies? How can they market their wine as “organic” without actually living up to those standards?
Well, the answer is simple — there’s little to no regulation in the wine industry. The words “organic” and “natural” hold no legal weight, so they can be slapped on just about any bottle of wine without repercussions. You might as well slap an “organic wine” label on a beaker of chemicals freshly sourced from a laboratory for all the good they serve. However, just because you can’t trust the label “organic” doesn’t mean you should disavow organic and vegan wines altogether — you should, instead, trust brands that are transparent about their production process and ingredients — like Avaline
Yup. In addition to being organic, vegan, and delicious, Avaline Wine is also transparent and honest.
Instead of hiding the ingredients away in some discreet corner in fine print, Cameron Diaz’s bottles of wine wear the ingredients like a badge of honor. Each bottle of Avaline Wine carries a clear label with the ingredients listed in a large and clearly readable font. The entire production process and ingredients are laid bare for all to inspect. As such, there’s no deception —you know Avaline is truly organic because you can read and investigate the ingredients yourself. In fact, Cameron Diaz encourages you to use your discretion.
Cameron Diaz is on a mission to get us all drinking responsibly. And Avaline is her first such foray into the industry. But, based on the results, we’re thrilled to see Avaline become a mainstay in the wine industry. You can purchase your bottle of Avaline Wine online — you can choose the color, variety, and style for the bottle and have it delivered home.