Apartment newsletters are a great way to share information with tenants while fostering a sense of community. You can send out these newsletters monthly or quarterly depending on the size of your campus and the kinds of information you need to share. If you are new to newsletter creation, you might wonder what information you need to include. Here are a few ideas you can build into a template to make newsletter creation easier.
Add friendly reminders about using different amenities.
Many multifamily complexes have amenities like swimming pools, gyms, and tennis courts. While these are wonderful additions to any living area, some guests can misuse them. For example, residents who bring glass bottles to the pool risk breaking them and creating a hazardous space for other families. Residents who don’t pick up after their dogs create a worse walkway for other people who live there.
Try to include a section in your apartment newsletter reviewing key rules and guidelines for these amenities. For example, highlight a few pool rules as the temperatures start to warm up. Include guidelines about using the tennis courts if some residents have complained. Some tenants just need a basic reminder about what not to do.
Introduce new staff and maintenance members.
Friendly staff members can make your apartment complex a wonderful place to live. Residents will know that a member of your maintenance staff can help them if something breaks while rental agents can help secure lease terms and contracts. Your staff members might not live in the complex, but they are part of the daily lives of tenants.
Take time to introduce a new employee when they first start working for you. If you have a weekly newsletter, this lets residents know who the new hire is. If your newsletter is quarterly, the space can serve as an employee spotlight so residents can get to know the employee better.
Highlight businesses, community events, and activities.
If you want your newsletter to be an asset for anyone who reads it, consider expanding your coverage to local activities and news. Highlight special events in town, like a Memorial Day parade or photos with Santa Claus in the park. Look for family events that are free or affordable to attend. Parents can pick up this community newsletter and learn about activities that are great for their kids.
You can also include shopping guides that promote nearby businesses. You may even be able to highlight the businesses that your residents own.
Refresh residents on your emergency protocols.
Different seasons mean different threats from Mother Nature. The winter months can bring heavy snowfall and icy sidewalks, while the summer can bring thunderstorms and tornadoes. Use your newsletter to provide useful tips to residents so they are prepared for whatever comes their way. Recommend buying batteries in advance and stocking up on bottled water. Remind them who to contact when a storm is coming your way. The last thing you want, as the property manager, is to receive a dozen calls from residents all asking the same questions before a storm.
You can also use this space to list out resources to help with inclement weather, like a local high school student who will volunteer to shovel walkways after it snows.
While you may be able to deliver your apartment community newsletter to residents directly to the front door of renters, consider sharing a digital version on social media. This way, your renters can refer back to the content if their copy of the paper goes missing. By adding valuable information to your resident newsletter, you can show that your complex is a good place to live.